Health and Beauty Market

Resesarch revails that flexible packaging already own the majority of the market, with a volume share of  58% in 2012. The demand for flexible packaging has grown fast at a compound annual growth rate of 9% between 2007 and 2012.

The trend toward on the go products, lightweight packs and greater flexibility in pack design suggests the use of flexpack and other lightwmuerith plastics will continue to grow.  Smaller pack size will of course, further impact upon overall pack volume because it follows that as the aveage pack size fails, the number of packs used per kilogram/liter packed increase.

Anti aging segment evoles as people live longer

The desire to look younger for longer and the anti aging concept of beauty products has been a major focus of the health and beauty industry for a long time.  According to the report, there has been an increase desire among more mature consumers to “look good for your age” populations as a result of longer life expectancies and larger numbers of people entering retirement  Those in China and Russia are also beginning to adapt to changing demograpic structure.  In China, more than a fifth of the population is ore that 50 years old.  The same goes for many European countries, for instance roughly a thid of the French and British populations are over 50.  These changing demographic structure will increase the demand for healht and beauty up until 2017.

Canadian Intelligence estimates that by 2017 the retail value of the global health and beauty packaging market will be $ 450 billion.  This value will be spread over 200 billion primary pack types along with 25 billion outer packs and almost 100 billion closures.

Packaging innovation in the health and beauTy market will be drive by skincare and haircare.  Asia was ranked as the world’s largest markets for health and beauty products in 2012 followed by Latin America. People in these regions now have more money to spend on luxury items and have been buying health and beauty products more frequently during he last five years.  In particular, the demand for premium, high-end good quality products has skyrocketed and will continue to do so toward 2017.

The desire to look good is not just a social preasure, the research shows that many consumers believe the sign of aging, and related effects such as the appearance of fatique, will have an impact on their opportunities in the workplace. Marketers in the non BRIC regions are already adjusting to aging categories account for 40% or the health and beauty market, and will continue to witness steady growth up until 2017

Design comes before costs

Creating a visually attractive packaging design continues to be important in health and beauty packaging.  While tough economic times have rendered cost reduction a more prominent driver in other packaging markets, such as food and beverages, vially appealing pack design, is still deemed to be more important than pure cost reduction in the health an beauty industry.