Packaging Design

Packaging Design

Packaging Design Fundamentals is a holistic, theory-based course that address contemporary design fundamentals. The course is broken into three major categories :

  • Human Design Factors
  • Graphic and Structural Design Theory
  • Applied Packaging Design

Below outlines the lectures for the course :

  • Human Perception
  • Human Cognition
  • Fashion and Appeal
  • Design Decisions
  • Consumer Profiling
  • Branding and Marketing
  • Space, Shapes and Unity
  • Color
  • Typography
  • Symbols and Pattern
  • Photo Theory
  • Sustainability
  • Ergonomics and Usability

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